Sunday, December 23, 2007
Should I Do A Classic Car Restoration - Or Should I Sell It?
Most of us know people who would like to throw any excuse for not caring for their cars. One reason might be financial inability; they say that can't afford to restore it and they simply leave it unattended just seeing it rusting in their back yard. After some years of continually increased rust development, the time has finally come for sending it to the crusher rather than see somebody else caring for it or buying it. "If I can't have it, nobody else should!" - reflects a nasty attitude that unfortunately is prevailing in some peoples mind. After using the vehicle for years they don't even care about it or even sell it. Classic car restoration is the ultimate way to give your old classic vehicle a lease of life and give it a new look. If you can you should definitely try to restore it, especially if you are a classic automobile lover.
I have found a few places on the web to help you sell your car, or to buy one of course, but for now I will keep harping on the fact that you should not just let your old classic car rot away. What are the reasons for that, you might ask.
3 Reasons For Taking Care of Your Old Classic Auto
1. The first reason is fairly obvious; they don't build them anymore, and their getting very hard to find in decent shape, people are always looking for the classic American cars (or Am Cars), and as long as their still around, people from all over the world will never stop looking for them.
2. The second reason is this, if these cars just disappear, we lose out on all the class and style that they have to give us, every one of the old cars has its own look and feel, as well as it's own style, unlike the new cars, that all just seem to look alike.
3. The third reason; Imagine you wake up one day, and all the classic cars are just gone, like the dinosaurs that once roamed the earth, what if we wake up and all the cars just look the same, what a boring life that would be, every one looks like the imports do. Well, I can't say nothing but this: don't ever let it happen.
If you own a classic auto and do not have an idea of restoring it or if you cannot afford to restore it then better sell it to anyone who is interested in your vehicle.
This would help to have it around somewhere in the world. You should avoid though, to look at it as your pot of gold at the end of the rainbow. I think it would be wiser to think about what you have and the condition that it is in, and do your selling effort accordingly. Keep in mind that most classic car buyers aren't idiots, and you can't slip one by them.
If you plan to sell your classic vehicle You can do a simple research on it before you announce it for sale. Honesty is the best; don't rip off somebody for just wanting your old classic car. If you sell them what they want and nothing else you have done what you can do, unless you want to restore it yourself. There are many quality sites on the web that help you to sell your classic car. Just do a simple search on your favorite search engine, and you will get the information you need and a little bit more.
Terry Bolton is a writer and internet publisher who likes to publish informative articles about classic vehicles and related issues. Read more at http://www.11-classic-cars.com.BMW
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I have found a few places on the web to help you sell your car, or to buy one of course, but for now I will keep harping on the fact that you should not just let your old classic car rot away. What are the reasons for that, you might ask.
3 Reasons For Taking Care of Your Old Classic Auto
1. The first reason is fairly obvious; they don't build them anymore, and their getting very hard to find in decent shape, people are always looking for the classic American cars (or Am Cars), and as long as their still around, people from all over the world will never stop looking for them.
2. The second reason is this, if these cars just disappear, we lose out on all the class and style that they have to give us, every one of the old cars has its own look and feel, as well as it's own style, unlike the new cars, that all just seem to look alike.
3. The third reason; Imagine you wake up one day, and all the classic cars are just gone, like the dinosaurs that once roamed the earth, what if we wake up and all the cars just look the same, what a boring life that would be, every one looks like the imports do. Well, I can't say nothing but this: don't ever let it happen.
If you own a classic auto and do not have an idea of restoring it or if you cannot afford to restore it then better sell it to anyone who is interested in your vehicle.
This would help to have it around somewhere in the world. You should avoid though, to look at it as your pot of gold at the end of the rainbow. I think it would be wiser to think about what you have and the condition that it is in, and do your selling effort accordingly. Keep in mind that most classic car buyers aren't idiots, and you can't slip one by them.
If you plan to sell your classic vehicle You can do a simple research on it before you announce it for sale. Honesty is the best; don't rip off somebody for just wanting your old classic car. If you sell them what they want and nothing else you have done what you can do, unless you want to restore it yourself. There are many quality sites on the web that help you to sell your classic car. Just do a simple search on your favorite search engine, and you will get the information you need and a little bit more.
Terry Bolton is a writer and internet publisher who likes to publish informative articles about classic vehicles and related issues. Read more at http://www.11-classic-cars.com.BMW
Buick
Ferrari
Dodge
Ferrari
Shelby
Mercedes
Shelby
Ford
Pontiac
Dodge
BMW
Buick
Dodge
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Toyota
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Smarten Up, Marketers. Its a Personality Contest Out There!
I have a friend whos a real rascal. He wangles his way into places he doesnt belong better than an A-list celeb thronged by his thick-muscled posse. He slips out of trouble like a greased David Blaine. This guys smart but hes no Mensa grad. Hes not that good-looking, and hes not well-connected. The tools of his trade? His genuineness and natural charm. Hes likeable. Watching him work is remarkable. Its not so much what he says its all about how he says it. And dont think hes some butt-smoocher. Ive seen him tell people to take a long walk off a short pier, and they look forward to the trip!
My friend is a poster boy for reminding us, as we craft strategies and executions for our advertising campaigns, that brand character can be even more persuasive than the actual selling message. Its hard to be emotionally committed to an attribute. Features dont beget followers.
A great deal of strategic development time is focused on getting the message right: delivering the single-minded relevant point to the target. We task it with being original, unique. Ownable. I was schooled that this was by far the most critical element in strategic positioning because it was where the big idea dwelled. Well, according to Jack Trouts latest missive in Forbes, there are no new ideas anymore. We are blowing time -- and our clients money -- with the over-reliance on the rationale. (www.forbes.com/2006/09/13/jack-trout-on-marketing-biz-cx_jt_0915minds.html)
At my advertising agency, NYCA (http://www.nyca.com), we grow our clients businesses with inspired ideas. We know its important to concentrate on the brainy quotient, sure, but weve learned to heavy-up on the tone, the manner, the body. Thats where brand personality comes strolling in, dressed for success, making the everlasting first impression before he ever speaks an SAT word.
We can learn from a master teacher: Apple. You wouldnt know it from their raving user base but these are machines, for cripes sake. Plastic, wires, glass and tiny pieces soldered together to help create pictures and words, remember them, and connect. But I know MAC users who would rather go graphic-less in public than fraternize with a PC. They would revolt, feeling like they are betraying their friend. The machine seems to understand them, empower them but this is lunatic devotion. A MAC has no feelings (yet!) so why does it stir them up? And, techies, please dont blog/flog me with, Its the operating system. Thats just a microportion of the emotional equation. To see it another way: Id venture that PC people could more easily emotionally speaking - move to Mac than the other way around. They arent as devoted to IBM and the like as MAC users are to Apple. IBM just doesnt have the magnetic personality of Apple.
The Apple personality was brilliantly reverse-designed. They may have built the machine first but they sold the personality first. So the initial contact is the embrace of the upbeat, creative, change-the-world brand character before you ever boot up. Its in the logo. And at every touch point, the personality is true. We feel the easiness in their open, friendly, clean-lined stores, enjoy the good-natured yet competitive TV ads, groove with (not just listen to) their iPod communications, hug their black-jeaned, bespectacled wonderboy leader. Personality perfectly designed.
Barbara Coulon, vice president of trends for market researcher Youth Intelligence, says that surveys show, "Apple has a clear brand personality. People feel like they are part of a tribe. There are a lot of people who are passionate about it. It's sort of a cult brand. Apple is a way of life." (http://www.macnewsworld.com/story/40151.html)
So study up and invent a brand message thats university smart. But invest some creative muscle in developing the brands personality so its genuinely persuasive.
Great brands have defined personalities within their categories but theyre not exclusive to their sector, so you can easily borrow inspiration. Here are two examples of one personality statement: Down-to-earth, family-oriented, genuine, and sincere. Now, who would that be - Coke or Pepsi? Easy. But pour a glass of each and stand an inch from them - you couldnt tell the difference. Brown sugar water is brown sugar water.
Take the same words for a car: Volvo or BMW? Again, no doubt. Because their brand personalities distinguish them as much as their safety or handling claims. Better.
A well-developed personality has the power to engage from afar, stir deep feelings, and make it all up-close and personal. And thats the flashpoint where interest moves into buying, and buying into loyalty.
You know, maybe my rascal friend is a genius after all.
Michael Mark is Creative Director/CEO of NYCA, a full-service marketing agency that grows businesses with inspired ideas. NYCA has grown business for clients like TaylorMade Golf, San Diego Convention and Visitors Bureau, Rossa Putters, Maxfli Golf, ViewSonic Corp., The San Diego Union-Tribune, http://SignOnSanDiego.com, The EastLake Company, Kyocera Wireless, DIRECTV, Penta Water, National City Mile of Cars, AutoAnything, First Dental Health, TaylorMade Performance Labs, and others. To find out how NYCA can grow your business, log on to http://www.nyca.com. Buick
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Porche
Buick
Buick
Lamborghini
Chrysler
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Buick
Porche
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Lexus
My friend is a poster boy for reminding us, as we craft strategies and executions for our advertising campaigns, that brand character can be even more persuasive than the actual selling message. Its hard to be emotionally committed to an attribute. Features dont beget followers.
A great deal of strategic development time is focused on getting the message right: delivering the single-minded relevant point to the target. We task it with being original, unique. Ownable. I was schooled that this was by far the most critical element in strategic positioning because it was where the big idea dwelled. Well, according to Jack Trouts latest missive in Forbes, there are no new ideas anymore. We are blowing time -- and our clients money -- with the over-reliance on the rationale. (www.forbes.com/2006/09/13/jack-trout-on-marketing-biz-cx_jt_0915minds.html)
At my advertising agency, NYCA (http://www.nyca.com), we grow our clients businesses with inspired ideas. We know its important to concentrate on the brainy quotient, sure, but weve learned to heavy-up on the tone, the manner, the body. Thats where brand personality comes strolling in, dressed for success, making the everlasting first impression before he ever speaks an SAT word.
We can learn from a master teacher: Apple. You wouldnt know it from their raving user base but these are machines, for cripes sake. Plastic, wires, glass and tiny pieces soldered together to help create pictures and words, remember them, and connect. But I know MAC users who would rather go graphic-less in public than fraternize with a PC. They would revolt, feeling like they are betraying their friend. The machine seems to understand them, empower them but this is lunatic devotion. A MAC has no feelings (yet!) so why does it stir them up? And, techies, please dont blog/flog me with, Its the operating system. Thats just a microportion of the emotional equation. To see it another way: Id venture that PC people could more easily emotionally speaking - move to Mac than the other way around. They arent as devoted to IBM and the like as MAC users are to Apple. IBM just doesnt have the magnetic personality of Apple.
The Apple personality was brilliantly reverse-designed. They may have built the machine first but they sold the personality first. So the initial contact is the embrace of the upbeat, creative, change-the-world brand character before you ever boot up. Its in the logo. And at every touch point, the personality is true. We feel the easiness in their open, friendly, clean-lined stores, enjoy the good-natured yet competitive TV ads, groove with (not just listen to) their iPod communications, hug their black-jeaned, bespectacled wonderboy leader. Personality perfectly designed.
Barbara Coulon, vice president of trends for market researcher Youth Intelligence, says that surveys show, "Apple has a clear brand personality. People feel like they are part of a tribe. There are a lot of people who are passionate about it. It's sort of a cult brand. Apple is a way of life." (http://www.macnewsworld.com/story/40151.html)
So study up and invent a brand message thats university smart. But invest some creative muscle in developing the brands personality so its genuinely persuasive.
Great brands have defined personalities within their categories but theyre not exclusive to their sector, so you can easily borrow inspiration. Here are two examples of one personality statement: Down-to-earth, family-oriented, genuine, and sincere. Now, who would that be - Coke or Pepsi? Easy. But pour a glass of each and stand an inch from them - you couldnt tell the difference. Brown sugar water is brown sugar water.
Take the same words for a car: Volvo or BMW? Again, no doubt. Because their brand personalities distinguish them as much as their safety or handling claims. Better.
A well-developed personality has the power to engage from afar, stir deep feelings, and make it all up-close and personal. And thats the flashpoint where interest moves into buying, and buying into loyalty.
You know, maybe my rascal friend is a genius after all.
Michael Mark is Creative Director/CEO of NYCA, a full-service marketing agency that grows businesses with inspired ideas. NYCA has grown business for clients like TaylorMade Golf, San Diego Convention and Visitors Bureau, Rossa Putters, Maxfli Golf, ViewSonic Corp., The San Diego Union-Tribune, http://SignOnSanDiego.com, The EastLake Company, Kyocera Wireless, DIRECTV, Penta Water, National City Mile of Cars, AutoAnything, First Dental Health, TaylorMade Performance Labs, and others. To find out how NYCA can grow your business, log on to http://www.nyca.com. Buick
Dodge
Porche
Buick
Buick
Lamborghini
Chrysler
Dodge
Buick
Porche
Buick
Toyota
Shelby
Ferrari
Buick
Pontiac
Ferrari
Chevy
Lexus
Ford
Dodge
Dodge
Muscle Car Auctions
Acura
Pontiac
Toyota
BMW
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